A crucial component of running a photography business is having a solid marketing game plan. In addition to Instagram, Facebook is a channel that continues to be very beneficial for photographers striving to make money. To ensure your Facebook presence is optimized, you may have to clean up old social media profiles or managing future
One of the first steps to starting a photo business is to learn how to build a photography website. This website is your ultimate business card that serves as your portfolio when you want to apply for a press pass or pitch your services to prospective clients. As a result, you could argue that having a
"How can I get started as a professional photographer?" That, by far, is the most popular question I get asked over and over again, and I almost always answer it with another question in turn, "what kind of photographer do you want to be?" Answering this question is tough, but it's extremely important, because the answer helps optimize
When you go to an event, is social media at the top of your mind? The answer should be yes if the event planners and marketers have done their jobs right. As a professional event photographer who attends and documents events for a living, I've seen a great many examples of events that effectively harness
"You want to spend a WEEK in Paris sleeping on the couch of someone we 'met' online?!?!" I remember that being my incredulous reaction when I was first introduced to Couchsurfing, an online social network in which, basically, people sleep (for free) on the couches of people they "meet" online. The year was 2007 and
Cultural faux pas are quite one thing to experience in another country, and a whole other story when they happen in the place you call home. Last night, I had the honor of being the official photographer at a Japanese food event held in downtown Seattle. It was an "Iron Chef" style cooking competition between
Did you know that you can have content go viral on LinkedIn? The business-oriented social networking giant is known for being an excellent place for connecting job seekers with employers, and this year it dips its toes in media by integrating with Pulse and rolling out a brand new publishing platform in 2014 to take its
In today's online world where online presences are everything, effective branding is one of the most important steps in starting a photography business. At face value, branding shows itself in the form of a logo, tagline, consistent color palette, and all of that other marketing stuff. But before you run out and hire someone to
In 2003, the world was introduced to WordPress, an open source blogging tool and content management system (CMS) available to users for free. Fast forward to February 2014, and WordPress has been downloaded more than 20 million times. Suffice to say it's created quite a revolutionary change in the blogging and website world! The best
Typography and fonts, when used appropriately, can have an amazing effect on visual elements including photos and websites. As a photographer turned web designer, I've gone down the typography wormhole numerous times, finding myself scrolling endlessly through sites such as Font Squirrel and Da Font, searching for the right fonts that give the proper pizazz
