Finding photography clients is among the biggest challenges for those starting a photography business. If you're struggling to get clients knocking on your door, it could be due to not properly targeting your ideal clients. The very first step to getting more clients is to determine what type of photography you are pursuing. If commercial photography
Are you a photographer trying to figure out how to find more commercial clients? You're definitely not alone! Getting new clients is definitely one of the toughest parts of starting a photography business. There are tons of marketing classes and expensive packages out there that claim to offer solutions. But the cheapest and easiest way to
Every famous photographer is known for his or her specialty. Annie Leibovitz is known for her celebrity portraits, Ansel Adams for landscapes, Jasmine Star for weddings, Sue Bryce for glamor, etc. The point is that successful photographers fill a specific niche and become the very best at it. As you start your photography business, you
fMany people assume that you need a formal photography education to become a professional. However, online classes and websites dedicated to teaching photography make it entirely possible to learn all of your skills without setting foot in a classroom. Personally, I've never taken a formal photography class and have still managed to shoot professionally for
One of the pitfalls of being a professional photographer is dealing with the inevitable creative slump. Simply put, a slump is a downturn in either creativity or available photography work. Slumps are common among creative professionals who burn out or exhaust their energy and motivation to keep producing. On the other hand, sometimes slumps can
Focusing on the business side of your photography venture is the best way to stand out in a saturated market. The trick to every successful business is having a practical business plan, and every business plan starts with a mission statement. This post will teach you how to develop a mission statement for your photography
It's hard to believe that 2016 is just about over. That means I've been a self-employed photographer for 4 years as of September. Time has certainly flown by, and I'm more energized for what lies ahead. For now, it's time for the annual performance review of what happened this year, and what's in store for
Once you start making money from photography, you'll get very acquainted with model releases. Used mostly in commercial photography when your client will be making a profit from your photos, a model release must be signed by any recognizable person in your image. You may also need a property release signed. Below, you'll learn what a
Photographers are perpetually looking for minimalist travel photography gear that allows them to capture and deliver high-quality images. I've talked a lot about ideal travel photography equipment on this blog, but pretty much every scenario assumes a laptop will handle photo editing. However, the rising popularity of tablets and mobile phones, along with photo editing
Websites for photographers are like the modern business cards. They're among the best ways to generate leads and gain new clients, but choosing the best website platform for your needs can be confusing. So in today's world of endless options, what is the best way to create a professional photography website? In this blog post, I
