A crucial component of running a photography business is having a solid marketing game plan. In addition to Instagram, Facebook is a channel that continues to be very beneficial for photographers striving to make money. To ensure your Facebook presence is optimized, you may have to clean up old social media profiles or managing future posts. This is where backdating and scheduling on Facebook comes in handy. As a professional freelance photographer, I use the backdating feature frequently on my Facebook business page as I’m not always able to post live while shooting an event. If you’re in a similar situation and need to backdate your Facebook page, or have ever been curious about how to do this, read on to learn how. Also, note that the process for backdating differs between a personal Facebook profile and a Facebook page.
*This post was updated in December 2016
Personal Facebook Profile
Why backdate Facebook posts?
Backdating Facebook posts might seem pointless, but it’s a feature that Facebook has been enhancing over the years. Here’s a scenario when backdating would come in handy: say you’re flipping through your smartphone and find an awesome photo you took last month that you forgot to post to Facebook. Or maybe you want to document the day your photography business was founded to tell your business story.
Thanks to backdating, you can still post that photo or status update on the date you meant it to post. The reasoning behind this is unclear, but my guess is that Facebook is serious about letting users have their time capsules and life events heavily documented via timelines, thus allowing you to post in the past.
Can I schedule Facebook posts?
On the other side of the spectrum, Facebook post scheduling allows you to create a status that is posted at a future date. This feature is not currently allowed on Facebook personal profiles. Facebook scheduling is only enabled on pages.
Backdating for Facebook Personal Profiles
Add a new backdated Facebook status
1) Start by going to your Facebook page and click on your Status box. Write your status and add any relevant information you want to include. Then click on the calendar icon to set the time and date of your post.
2) Choose the year of your backdated post.
3) Add any other past details you wish to include, such as the month, date, and even exact time. You can also include photos or tag a person or location.
4) After all relevant information has been added, click on the blue Post button to publish.
Add a new or old Life Event
1) Another way to backdate Facebook posts is to do so through Life Events. In the same Facebook status box described above, click on Life Event. A new drop-down menu will appear where you can further categorize the specific Life Event you want to add. In this example, we’ll select Travel & Experiences > Travel.
2) A new pop-up will appear where you can fill in as little or as many details about your past Life Event as you wish. When you’re done and ready to publish, click on the blue Save button.
Backdate or change the date of an already published Facebook status
After you publish a new status update on a Facebook page, you can then go back to the published status and edit the date to any time in the past. It doesn’t matter if it’s a status by itself or a status with an image or link. You can backdate that puppy to any date as far back as the year 1905. This might be cumbersome if you need to backdate a ton of posts, but for the average page manager who missed a posting time the day before, it could potentially be a life saver.
This is easy to do by simply clicking on the gray arrow in the status’ upper right corner. From the drop-down menu, click on Change Date.
Backdating and Scheduling for Facebook Pages
If you have a business or organization, it’s wise to create a Facebook page for it. A reason to use a Facebook page is the ability to Schedule a post, which is not currently enabled for Facebook personal profiles. The process for backdating and scheduling for Facebook pages is similar to the steps above but slightly different.
1) Navigate to your Facebook page and click on the status area. Click on the blue arrow button next to the Publish button, and a drop-down menu appears. Select Backdate or Schedule.
Backdate Page Status
2) To backdate, simply choose the historical date the post will be published on.
Schedule Page Status
3) To schedule a post, select the date and time the future post will be published.
Change the Date of an Already Published Facebook Page Post
The method for changing the date of a Facebook page post is the exact same as described above for a Facebook personal page. Simply click on the grey upper-right arrow of a status and select Change Date from the drop-down menu.
Keep in mind that social media and Facebook are a vital part of your photography business marketing plan. Always monitor the content on your social media channels and make all the edits necessary to maintain a professional appearance.
Facebook changes their layout very frequently, so please let me know if this method ever ceases to work. As of December 2016, this is the current method to backdate and schedule posts for Facebook profiles and pages.